Search Engine Optimization & Marketing Strategy
We’ve helped companies in Tucson and all over the United States get found on the web and in their local markets with smart, thoughtful approaches to their marketing strategy based on their needs and budget.
Search Engine Optimization (SEO) and Marketing are basically two sides to the same coin – the goal is to get your potential customers and clients to be able to find you. Our approach to this is first to better understand who you are, what your goals are, and how we can implement a strategy that matches your unique situation in the market.
Search Engine Optimization (SEO)
Sorry to say, there is no “secret sauce” when it comes to SEO. The industry seems interested in acting as though it’s a dark and secret magic recipe that’s shrouded in mystery!
The truth is it’s just a lot of work. It’s the act of doing the right things over and over and over, and reinforcing why Google and other search engines might want to show your website in a search as opposed to your competitors.
The focus of our efforts for SEO really revolves around the content. We believe that the most valuable thing we can provide from a search engine visibility strategy is precisely what both users and search engines are looking for: high quality unique content. We build a content strategy that creates relevant, interesting and genuinely useful content and provides a basis that allows your customers to start a conversation with you and share that content with the world.
Depending on how aggressively you want to pursue SEO as a long term way to help customers find you, we can determine how much effort we need to spend to achieve those goals.
An SEO campaign might include any number of the following examples of work:
- Your Website Content
- Competitive Analysis
- Blogging and Content Strategy
- Local Business Profile
- Linking Strategies
- Local Business Directories
Marketing Strategies may include:
- PPC (pay per click) Campaigns
- Competitive Analysis
- Email Campaigns
- Grass Roots Marketing
- Efforts to Support Referrals
- Results-Based Tracking
Marketing Strategy
The best business in the world without any visitors is like building the world’s greatest resort on the moon. Your marketing strategy needs to make sense and focus on results. It must target your audience and deliver the type of prospect that means the most to your growth.
Our approach to marketing boils down to taking a common sense approach and pairing it with measuring what works. If it isn’t producing results, we’re not interested.
We work with our clients consultatively to develop a marketing strategy that doesn’t just assume things like we want all traffic to come from the internet, or just Facebook ads. We want to ensure that we are coming up with creative solutions to deliver the right kind of customer.
How We're Different
There are a lot of companies that offer SEO and search engine marketing. From canned solutions that give you a packaged price to individual marketers, the choices are numerous. What we bring to the table is transparency and individual attention.
We came out of a number of years in the corporate arena where we saw how difficult it was provide customized, individually tailored service to businesses. We reversed the formula. Our number one priority is delivering results and then making those results better. We practice common sense and share everything with our clients so you know exactly what’s going on.
Best of all, we don’t require long term contracts. Services based on results should be accountable and never make you feel trapped.
