Best Practices: Separating Services from Assets

Regardless of the company you are partnering with for your web, design and marketing needs, there are a number of best practices that every company should adhere to. Being able to separate your business assets from a web developers services is crucial for keeping your hair from turning gray. In our opinion, this best practice […]

Understanding Both Edges of WordPress

If you haven’t heard of WordPress, you have almost certainly interacted with it on a daily basis. As a website content management platform, WordPress is reported to power a staggering 25% of all the websites on the internet in 2016. The basic idea behind WordPress as a framework is that it’s an open source, free […]

Website platform differences

A question or a scenario we encounter a lot comes from those that have previously setup websites, or are potentially looking to setup a website, on a proprietary platform like Wix or Squarespace. Often times these are called “closed” platforms, or another term that is used is “hosted solution”. The basic idea is that you […]

What Really Matters in SEO?

SEO, or search engine optimization, has turned into a massive industry. No matter how many times you approach SEO, it always has value to engage the discussion because of how quickly the industry is changing. Google, like all search engines, remains decidedly quiet about exactly how it works. It really doesn’t serve them to let […]

Is there a “Best” CMS?

Questions like “Do you work in WordPress?” used to be more normal.  Many business owners have finally determined that regardless of how easy the system claimed to be, they still valued their time more than being able to get into the system and use it regularly.  Making sure that the system was flexible and that […]

Pricing

This week I personally encountered 2 scenarios around pricing that really made me think. We have done an awful lot of consideration around pricing as a business as I hope many business owners do and I found these situations to be relevant to the overall discussion around pricing. The two scenarios are as follows: I […]

The Cost of an Online Store

One thing that we encounter often is the dream or future planning involved in building an eCommerce website or online store.  After years in web development and working with clients on different eCommerce projects, we’ve come to one very simple truth: If It Were Easy, We’d All Do it Almost instinctively, most of us think […]

Website Security

Like any other company that helps people achieve their goals online, we like to try and keep a revolving knowledge of what security should be implemented on websites and share a little bit about what that looks like. We’ve used several web technologies, including WordPress, Joomla, Modx, etc. By far our largest base is WordPress […]

What To Do With Rejection

Rejection is just a part of life in business. It doesn’t matter if you are a salesman, an entrepreneur or a project manager. We hate to have our ideas rejected. We tend to take it personally. Often times, many of us will receive a lot of hollow reassurance. Things like “Ah, don’t worry about it. […]